Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The Group firmly upholds the vision: “To be the leading global jewellery brand that is a trusted lifetime partner for every generation,” drawing on nearly a century of legacy and success.
Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its exquisite jewellery. The Group’s long-standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value and authenticity.
In 2024, the Group took bold steps to launch three impactful education and community engagement programs: Co-creating branding assets with future talents, providing mentorship in preparation for international competitions and offering experiential learning opportunities for local communities. These projects reflect the company’s dedication to empowering students and engaging them in creative initiatives to drive sustainable change in the community.
The Group also partnered with the Young Women’s Christian Association for the “Family Blessings · Family Love” initiative, launched the “Me-time” Volunteer Travel Tour for Caregiver Support and enhanced its internal volunteer campaigns in May and September, among others.
Mimo Gem Traders Ltd is a Kenya-based gemstone mining and trading company founded by Miriam Mimo Kamau Caplan, a pioneer in ethical, sustainable and community-driven mining. Established with a mission to transform the gemstone industry through transparency, empowerment and value addition, Mimo operates primarily in Taita Taveta (a county approximately 14km northwest of Mombasa) and Nosikitok – Namanga (located on the border between Kenya and Tanzania). The company not only sources high-quality gemstones but also trains local miners and artisans in modern, safe and environmentally sound practices. Mimo is deeply committed to social impact – its projects span education, infrastructure, water access and economic empowerment, with a strong focus on women and youth inclusion. By combining business with community development, Mimo is redefining what responsible mining looks like in Africa, creating lasting value both at the grassroots and in the global market.
In 2024, Mimo achieved measurable impact through community projects in the areas where it operates. Over 50 families gained employment in mining operations, while 100+ artisans and miners received training in gemmology, safe mining, lapidary and jewellery-making. Mimo sponsored dozens of underprivileged students, boosting access to education and gender equity. A solar-powered borehole now serves 1,000+ residents, enabling agriculture and integrating food production into school programmes. The company also constructed a community library, improving literacy and learning opportunities.
Established in 1988, PNJ is recognised as one of Vietnam’s most prominent jewellery manufacturers and retailers. Currently, the company operates over 400 retail stores nationwide. PNJ owns three subsidiary companies and maintains a quality workforce of nearly 9,000 employees, including over 1,700 highly experienced jewellery artisans.
PNJ’s nationally recognised CSR initiatives include the “Zero Dong” Mini Supermarkets; “Warm Embrace” education campaign; Journey to Safe Motherhood; Raising Awareness for Autism in Vietnamese Children; Breast Cancer Support Programs and Happy Young Family, among others.
In 2024, the “Zero-Dong” Mini Supermarkets project benefitted more than 15,000 disadvantaged families and labourers, who received free “Tet” (Lunar New Year) shopping vouchers at six supermarket locations across Ho Chi Minh City. The “Warm Embrace” campaign saw the renovation of 10 schools, ensuring a safe and conducive learning environment for students, and the granting of over 300 scholarships and essential school supplies to more than 2,000 students, helping them overcome disaster-related challenges and continue their education. The “Happy Young Families” initiative reached over 3 million people, raising awareness about the importance of family values, while the “Happy Young Family Festival” in Hanoi attracted over 150,000 participants, providing a platform for families to connect and access valuable resources. PNJ also facilitated wedding ceremonies and provided wedding rings for 86 couples in need, celebrating the institution of marriage and supporting younger couples.
What if buying a necklace could feed a hungry child? At Shop LC – short for Loving Care – that’s exactly what happens. For every item purchased, Shop LC donates a meal to a child in need. One for one. Simple. Powerful. Life-changing.
It started with a bold idea: Turn everyday shopping into everyday giving. Today, that idea has become a movement.
Shop LC has donated over 53 million meals to date. And the company is just getting started. Its goal? 1 million school meals a day by 2040.
Through the company’s “Your Purchase Feeds” programme, it works with trusted partners like Backpack Friends in Austin, Texas; No Kid Hungry across the US and Akshaya Patra in India – the world’s largest NGO-run school meal programme.
Shop LC’s team does not just talk about impact. They show up. Thousands of volunteer hours go into packing meals, serving communities and listening to what local families actually need. Because Loving Care means leading with empathy – and delivering joy in every possible way.
Among the company’s accomplishments in 2024 were:
- Total Meals Donated: 5M+ meals globally
- Students Reached: 300,000+ across India, Texas and other parts of the US
- Volunteer Hours: 2,100+ hours by Shop LC staff
- Schools Supported: 27 US schools; 12 Austin, Texas schools and 1,500+ schools in India
- Local Jobs Created: 1,000+ jobs through Akshaya Patra kitchens
- Sustainability Gains: 18% emission reduction; 90% plastic waste reduction in Austin
- Cultural Integration: 100% region-specific meals in India; student-influenced menus in the US
Smiling Rocks is a lab-grown diamond brand dedicated to fostering a chain of smiles through sustainable luxury. The company’s goal is to contribute back to the community by allocating 1% of its loose diamond revenue and 3% from its jewellery sales towards four (4) different charity sectors – Education Support, Environmental Protection, Medical Support and Wildlife Protection. Smiling Rocks is a member of 1% for the Planet, donating 1% of its loose diamond business revenue to Environmental causes.
In 2024, the brand launched four digital libraries, adding to the 12 already established in previous years, putting the company on track to achieve its goal of establishing 100 libraries globally. In addition, the establishment of Digital Training and Resource Centres (DTRC) in four schools has benefited 5,200+ students (and continues to do so every year) in Maharashtra and Gujarat, providing access to digital learning tools and training programmes.
Smiling Rocks likewise proudly supported 50 women in acquiring vital employability skills, and every single participant secured employment after completing the programme.
In partnership with Trees for the Future, 15,528 trees were planted across Senegal, Mali, Kenya, Tanzania and Uganda in 2024, significantly enhancing biodiversity and improving air quality. In Senegal, ongoing outplanting activities were supported by the distribution of vegetable seeds, enabling farmers to feed their families and generate income. A project with One Tree Planted led to planting 4,100 trees in a reforestation project in the US state of Oregon. This area has been affected by wildfires that burned hundreds of thousands of acres in western Oregon, impacting the region’s biodiversity.
With charity partner 4Ocean, Smiling Rocks removed 8,100 pounds of ocean trash from Guatemala’s coastline, which is heavily affected by plastic pollution from landfills that enter oceans and threaten marine life.
