Bojem Jewelry, a pioneering Chinese jewellery brand of Nanjing Baojie Technology Co Ltd, is committed to blending artistic design with technological innovation. Founded with the vision of making fine jewellery more accessible and sustainable, Bojem specialises in coloured gemstones and jadeite, offering high-quality, original designs that celebrate individuality and craftsmanship.
Headquartered in Nanjing, China, Bojem has established a strong presence both online and offline. The company operates across major e-commerce platforms such as Tmall and JD.com, while also maintaining flagship stores in key cities. With a customer-centric approach, Bojem integrates advanced technologies – including AI-driven marketing tools, smart manufacturing systems and digital design platforms – into its operations to enhance efficiency, reduce waste and deliver personalised experiences.
Sustainability lies at the core of Bojem’s business philosophy. During the 2024 holiday season, AI-generated campaigns replaced traditional large-scale advertising, significantly reducing material usage and energy consumption while greatly improving marketing resource efficiency. AI-powered sales assistants provided personalised product recommendations based on individual customer preferences, resulting in a 10% increase in average order value and a 7.5% rise in repeat purchase rate – effectively minimising resource waste.
The company increased its procurement of sustainably sourced materials by 15% year-over-year, advancing the greening of its supply chain. The waste recycling system also delivered notable results: Metal scrap reuse reached 20%, while gemstone fragment reutilisation stood at 7.9%, leading to a 9.6% reduction in demand for newly mined resources.
Following the implementation of Bojem’s jewellery take-back programme, the volume of returned items increased significantly – up by 200% year-over-year in 2024. Services such as trade-ins and refurbishment extended the average product lifespan by two years, effectively contributing to sustainable development within the jewellery industry.
Shenzhen Kinghood Jewelry Manufacturing Co Ltd, established in 2012, is a wholly owned subsidiary of Kinghood Group’s gold and jewellery division, ranked among China’s Fortune 500. As a National High-Tech Enterprise and specialised innovative company, it holds status as a Shanghai Gold Exchange special member. Employing over 700 staff, the company serves as a comprehensive precious metal service provider integrating R&D design, intelligent manufacturing, wholesale/retail, customised services, cultural creativity and e-commerce.
Driven by new technologies, cultural innovation and retail transformation, Kinghood Jewelry redefines gold jewellery production through cutting-edge digital solutions.
The company leverages its four major intelligent manufacturing bases – the industry’s largest 3D Intelligent Manufacturing R&D Center, 5D Hard Gold Cyanide-Free Electroforming Factory, CNC Intelligent Manufacturing Center and Integrated Refinery – combined with a cultural empowerment system integrating two museums and three research institutes. Through these resources, the company independently developed the industry’s first “Gold Jewelry C2M Customization Platform.” This platform establishes the largest 3D intelligent manufacturing R&D system, delivering full-scenario digital solutions for personalised customisation. Notably, its P-40 Fighter Jet Gold Aircraft customisation product holds the Guinness World Record certification as the largest gold-plated aircraft ornament in the industry.
Kinghood Jewelry has built a technical team combining IT expertise, cloud service experience and design capabilities, serving as a premium customisation partner for 290+ banks across 110,000 service outlets nationwide. With over 40 registered trademarks and patents, it has earned accolades including China Jewelry Industry Science & Technology Innovation Award, 21st Shenzhen Enterprise Innovation Record (industry-first achievement) and France Design Award (FDA) Gold Prize in 2024.
