JNA Awards Holds First Briefing Meeting in Shanghai

JNA Awards joined forces with Shanghai Diamond Exchange and Shanghai Gems and Jade Exchange

20 December 2018, Hong Kong: The first-ever JNA Awards briefing meeting jointly organised by UBM Asia, Shanghai Diamond Exchange (SDE) and Shanghai Gems and Jade Exchange (CSGJE) ended on a high note on 7 December at SDE. Held in Shanghai, the briefing meeting aimed to encourage more highly-qualified individuals and enterprises from China’s jewellery and gemstone trade to participate in the JNA Awards 2019, by enhancing their awareness and understanding of the Awards.

From left to right: Simon Chan, Executive Vice President of CSGJE, Letitia Chow, Chairperson of the JNA Awards, Founder of JNA and Director of Business Development – Jewellery Group at UBM Asia and Lin Qiang, President and Managing Director of SDE

Together with her team, Letitia Chow, Chairperson of the JNA Awards, Founder of JNA and Director of Business Development – Jewellery Group at UBM Asia, kicked off the event by giving an overview of the Awards to the attendees including how to join the Awards, the benefits of participation, judging panel members and judging process, among others. “It is our great honour to receive steadfast support from SDE and CSGJE to help promote the core values of the JNA Awards to more Chinese jewellery and gemstones enterprises. This would lead to the upgrading of the standard of the trade in China to achieve sustainable development. We look forward to having more quality Chinese companies take part in the JNA Awards, and to demonstrate and share their excellent achievements and innovative ideas to the global trade via this platform, and contribute to the advancement and progress of the global jewellery and gemstone industry,” she said.

Lin Qiang, a member of the JNA Awards judging panel and the President and Managing Director of SDE gave tips to the attendees on matters that require utmost attention when preparing the entries.

Representatives from two previous Recipients of the JNA Awards, Wang Zhou, CEO of Shenzhen Sunfeel Co Ltd. and Xu Xiao, Co-founder of Zbird, were also present to share their experiences and insights on entering the Awards.

More than 70 representatives from leading jewellers from all over China – from Beijing, Shanghai, Shenzhen, Liaoning, Jiangsu, Anhui, Zhejiang and Guangdong – also attended the meeting. 

Organised by UBM Asia, the JNA Awards will be on its eighth edition in 2019. The JNA Awards is one of the most coveted awards programmes in the international jewellery and gemstone industry. The JNA Awards champions innovation, excellence and best business practices by recognising and celebrating the achievements of companies of different expertise and sizes within the community.

In retrospect, there was only one Honouree from China in the inaugural edition of the JNA Awards when it was launched in 2012. Since then, the number of participating Chinese jewellery companies have grown through the years. ”The quality of the entrants from China has also been on the rise. Therefore, it is an excellent opportunity to enhance promotion of the Awards to the trade leaders in China now,” Lin added.

SDE has been a partner of the JNA Awards since it was first organised, and has moved up to become a Headline Partner since 2017. CSGJE comes on board as an Honoured Partner of the JNA Awards for the first time in 2019.

JNA Awards 2019 is supported by Headline Partners Chow Tai Fook (CTF), the Shanghai Diamond Exchange (SDE), and the Bahrain Institute for Pearls and Gemstones (DANAT), together with Honoured Partners KGK Group, Shanghai Gems and Jade Exchange, and Guangdong Land Holdings Limited (GDLAND).