BOJEM Jewelry


Country / Region: China

About BOJEM Jewelry:
Focusing on high end coloured gems, with French influence designs, BOJEM combines contemporary western fashion and traditional Oriental aesthetics, together with exquisite Italian and Japanese craftsmanship. It is a coloured gemstone brand that covers raw material purchasing, jewellery design, jewellery manufacturing and embedding, and sales and services. With the aim to be the most internationally influential Chinese jewellery brand, BOJEM has been awarded the Brand Outstanding Contribution Award at the 4th China-French forum summit Bonjour Brand.

What the judges have to say:

In a year when maintaining customer relations was significantly challenged by Covid 19, Bojem, led by co-founder Joyee Zhao, responded with innovations and initiatives that upgraded and adapted their multiple social media and web platforms to keep in close touch with their millions of followers.

They developed a BOJEM auction app, creating the concept of a high end “mobile jewellery store”. Their focus on personal customer services includes the ‘BOJEM Circle’, a high-level women’s club underlining their ability to build and maintain personal and business relationships under difficult conditions.

Bojem and Joyee successfully used key events at Paris Couture Week and the Cannes Film Festival to position the company as an internationally influential Chinese jewellery brand with an eclectic range of jewellery designs.