Country / Region: Hong Kong
About Chow Tai Fook Jewellery Group Ltd:
Founded in 1929, Chow Tai Fook is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. The Group’s success is attributed to its long-standing commitment to innovation and craftsmanship, its rich 90 year heritage, and most importantly, its firm stance in upholding its core value – “Sincerity‧Eternity”.
The Group’s multi-brand strategy comprises of ARTRIUM, JEWELRIA and CTF WATCH brands, all which are endorsed by the master brand, in addition to other brands such as HEARTS ON FIRE,T MARK, SOINLOVE and MONOLOGUE.
What the judges have to say:
Chow Tai Fook has reinforced its position as a global leader with the adoption of the “Smart Production” framework, combining Integrated Management Systems, investment in automation and digitalization, and using intelligence to facilitate demand-driven decisions. To respond to changing external conditions and recognising the growing dominance and demands of the younger generation, the company implemented Industry 4.0 for production efficiency. It is impressive to see how they managed the integration of all these elements.