Country / Region: Hong Kong
About Luk Fook Holdings (International) Limited:
Luk Fook Holdings (International) Limited was established in 1991 and listed on Main Board of The Stock Exchange of Hong Kong Limited in May 1997, with stock code “00590.HK”. The Group principally engages in the sourcing, designing, wholesaling, trademark licensing and retailing of a variety of gold and platinum jewellery and gem-set jewellery products, with over 1,870 Lukfook Jewellery shops worldwide.
What the judges have to say:
Luk Fook has a well-earned reputation for the effective marketing of its retail brand to its target segment of middle-class female and the bridal sector. Their holistic focus covers new initiatives, customer enhancement and retention, training and marketing campaigns on brand-building programmes and omni-channel marketing. It is impressive to note how they uses social media to raise brand exposure and engages local staff in merchandising and product selection for their own stores.