Phu Nhuan Jewelry Joint Stock Company

Country / Region: Vietnam

About Phu Nhuan Jewelry Joint Stock Company:

After more than 30 years of development since its establishment in 1988, PNJ has been known as the company to have revive the national jewelry industry, placing the first foundation for Vietnamese jewelry industry, with a team of more than 6,000 employees, which is over 1,000 artisans, and skilled goldsmiths. PNJ owns the largest-scale jewelry factory in Vietnam and the top one in Asia, with the capacity of 4 million products/year, to provide nearly 400 retail stores and 3,000 wholesale customers’ systems across 54/63 cities and provinces nationwide and to export to over 13 oversea countries. PNJ brand has been priced at USD78.6 million, which is among the Top 50 most expensive brands in Vietnam, capitalization of PNJ on the stock market was over USD1 billion (in 2018), becoming the No.1 Jewelry Enterprise in Southeast Asia and Top 3 retailers in Asia 2018.

What the judges have to say:

PNJ continues to perform strongly not just in terms of retail outlets and sales, but also as a leading practitioner of integrated production with own manufacturing facilities. Its net revenue increased 33% vs same period last year and same-store sales growth was 20%. With over 200,000 new customers added in 2018, an increase of 25%, they contributed 40% of the total revenue. An impressive 45% of its customers are frequent purchasers.