Country / Region: Vietnam
About Phu Nhuan Jewelry Joint Stock Company:
Any company that has already achieved market dominance can easily fall into the trap of complacency, but not Phu Nhuan Jewelry (PNJ) Joint Stock Company, which is practically present all over Vietnam, covering 40 out of 63 provinces. The jewellery manufacturer is working even harder to become the leading processor and retailer of gemstones in Asia, and maintains its top position in the medium and high-end categories of jewellery in Vietnam. PNJ knows that the market is getting younger, which is why it has been consistent and aggressive in adopting innovative retail strategies that will attract the NextGen consumer. A key part of this strategic retail plan is the investment on the e-commerce aspect of the business.