Country / Region: Hong Kong
About Plukka (HK) Ltd:
Leveraging the power of social media and online marketing, Plukka (HK) Ltd is slowly changing the dynamics of jewellery trade and manufacturing. Through its website, Plukka.com, the company offers original jewellery to customers, giving them the added benefit of made-to-order in-season designs at reduced prices. It sells jewellery items at significantly lower prices on the condition that a minimum number of customers would make the same purchase. Since the company is web-based, buyers get to access Plukka’s offerings 24/7. The result is a business model without brick-and mortar stores or inventory, which is challenging conventional retail.