Country / Region: China
About Shenzhen United BlueOcean Technology Development Co Limited:
Shenzhen United BlueOcean Technology Development Co Limited has found a creative way to break into China’s trendy gold jewellery market. Capturing the attention of fashion-conscious consumers who are looking for gold jewellery collections that are elegant and simple but with a contemporary feel, Shenzhen United BlueOcean relies on its human-centred approach to innovation to design and produce fine-quality lightweight 24-karat gold jewellery.
Established in 2010, the company knew that its research and development capabilities would make it a game changer in China’s gold jewellery market. It built a fully-fledged R&D centre, and invested in manufacturing processes for 24-karat gold that will resolve issues related to producing pieces with high customer appeal. To achieve this goal, the company instilled a culture of innovation throughout its business. Staff were motivated and offered incentives to innovate while a core team of talented technicians under the leadership of company chairman Tong Wang developed manufacturing techniques and products “with the style and appeal of 18-karat gold jewellery.”