Country / Region: Philippines


Established in 1979, Philippines-based Jewelmer International Corporation virtually created the golden South Sea pearl category and has become of one of the top three pearl producers in the world in value terms. They take pride as an environmentally-sustainable company by growing their pearls via ecologically friendly practices in its farms in Palawan. It has also grown its staff from only 150 in the 1980s to over 1,000 skilled individuals, some of whom are second-generation employees. Jewelmer over the years expanded into a fully integrated enterprise that embraces the entire supply chain, from pearl production and jewellery design and production to a dynamic wholesale and retail operation that positions Jewelmer Joaillerie as a luxury brand.

What the judges have to say:

Jewelmer is no stranger to the JNA Awards being a Recipient and Honouree in many categories in the past years. A key attribute and focus of the Jewelmer management has been their abiding interest in sustainability from their very foundation. As good an example of sustainable luxury as you will find, Jewelmer’s dedication to furthering this focus and sharing the details of their actions and commitments puts them into a select group. Whether it be solar energy, water recycling, waste segregation or ensuring that their suppliers work to the same exacting standards, Jewelmer aims to be a catalyst for change in the industry. The company’s philosophy extends to community projects to enable the local communities to develop sustainable livelihoods much different from earlier environmentally negative work practices.