Country / Region: United Arab Emirates

About Karim Merchant:

Today, Pure Gold Jewellers is led by the founder’s son, Karim Merchant, who continues the legacy of “Pure Success, Pure Innovation & Pure Leadership” that has guided the company for over two decades. With Karim’s dynamic direction, the company’s retail network continues to expand. One of the most creative strategies carried out by Pure Gold Jewellers was to identify and capture a market gap in the travel retail sector.