Xu Lei, Zbird

Country / Region: China

About Xu Lei:

The year was 2002 and online retailing in China was still a business of the future. Xu Lei, a young entrepreneur who had just qualified as a gemmologist and diamond grading expert, decided to use his specialist diamond knowledge to sell diamonds online.

Today, Zbird is acclaimed as “the favourite wedding ring brand,” and has served more than 1 million customers in the past 13 years.