Country / Region: China


Founded in 1999, HIERSUN focuses on the design, production and sales of diamond, platinum, gold and other high-quality jewellery products. Its “I Do” brand continues to post positive results and is now present in the core business district of each target city. More importantly, it has given consumers a more convenient and intuitive shopping experience. By the end of 2016, HIERSUN’s customer base grew by 25 percent. Evident of its well-researched and studied “I Do” name, it has also become the brand of choice of consumers for occasions centred on love, marriage or anniversaries.

What the judges have to say:

Each HIERSUN creation carries a message of love and devotion, making every item priceless to anyone who wears its jewellery. To sustain its relationship with its customers, HIERSUN continues to evolve as a jewellery maker, retailer and distributor – ensuring that it stays passionately connected to the market at any given time. It is for this reason that HIERSUN has created brands that resonate with consumers in many important ways. Its first boutique, HIERSUN Diamond Palace, was Asia’s first large-scale diamond concept and experience store.