Country / Region: Malaysia
About Poh Kong Jewellers:
Founded in 1976 and listed on Bursa Malaysia Securities Berhad since 2004, Poh Kong is the largest jewellery retail chain in Malaysia reaching its 100th outlet mark in 2011. Poh Kong offers a wide range of gold ornaments, diamonds and gems jewellery with an array of in-house brands.
What the judges have to say:
What makes a 42-year old established jewellery chain stay relevant is to continue to innovate, listen to their customers and to embrace in new technology. This integrated one-stop jeweller with 94 outlets in Malaysia with annual revenues of nearly US$224.75 million grew by 13% in 2017, despite the challenging economic environment. It is an undeniable market leader in Malaysia’s jewellery industry.
Their online supply chain management system with big data collected during the business process helps to streamline their ordering and replenishment process, and ultimately improve its inventory management system. It also enables the company to be more responsive to changes in customer demands. Together with all the data mining tools in place, they are able to eliminate outdated designs as quickly as possible, and at the same time, discover new trends in a timely manner and other innovative initiatives. Keep walking!